Must We Really Move Up to Three?

Published on October 15, 2009

Just when B2B marketers felt they had mastered Web 2.0, along comes talk of Web 3.0. Yikes. So what's the talk all about? And must you listen to it?

In a recent post at the B2B Insights Blog, J. Leigh Brown offers a brief overview of Web 1, 2 and 3 to clarify their differences. If you're reassessing your website for 2010, this breakdown might come in handy. Some highlights:

Web 1.0: One-way information flow. "Web 1.0 was the Web as an information portal," Brown says. "Content was owned. … Publishing was static with no interaction."

Web 2.0: From publishing to participation. Then along came the savvy, demanding user. "Web 2.0 (coined in '99, made popular in '04) revolves around information-sharing and collaboration," says Brown. "It's about user-generated content … and the power of the community to create and validate information."

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