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Yes, It's Viral, but I'm not Afraid

October 29, 2009  

This time of year, the word "viral" strikes fear in the best of us. Images of flu viruses ready to attack spring to mind. (Shudder.)

But that word holds a scary connotation for B2B marketers just about any time of year. After all, once an online B2B campaign goes viral, it takes on a life of its own—and it can turn on you.

So, might there be some "preventive medicine" you can apply that will help ensure a viral campaign stays healthy? In a post at her B2B Marketing blog, Loredana Niculae offers a few prescriptions. To maintain campaign health, she says:

Do your homework. To ensure you start off strong, first find a few role models. "Research several social-media sites … to discover what the big success stories were for industries related to yours, and try to replicate that success," Niculae advises.

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