Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Free Shipping!

November 17, 2009  

Free shipping offers can cost your company a bundle, but they may produce ROI that makes them worth the expenditure. As you explore your options, you will probably be interested in a whitepaper from Experian CheetahMail that examines questions like these:

  • Are more companies deploying free-shipping emails?
  • Are free shipping emails as effective now as they were in the past?
  • Which factors can positively or negatively affect a free-shipping promotion?

At the Hitwise blog, Bill Tancer provides a link to the free, downloadable whitepaper—and highlights its findings on heightened interest in free-shipping offers during the holiday season:

  • People are beginning to search with the term "free shipping" earlier and earlier in the year. In 2007, the first holiday surge occurred early in November; in 2008, however, it happened in mid-October.
  • The most-common searches include a brand name, the phrase "free shipping" and the words "code" or "codes."
  • "The actual peak for 'free shipping' searches each year is the first week of the New Year," notes Tancer, "as online buyers look for post-holiday sale items." In the first week of 2009, volume during this period increased 75 percent compared with the first week of 2008. "[G]iven CheetahMail's data," he continues, "[this] might indicate a gap between vendor offers and consumer interest."

The Po!nt: Before you implement a costly strategy like free shipping, be sure you're timing your offers for optimum ROI.

Source: Hitwise. Click here for the full post.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!