Over Before It Starts

Published on November 25, 2009

Tags: Customer Behavior, Email Campaigns, Email Marketing

Those of us who check multiple email accounts throughout the day can hardly imagine a world in which people don't read messages as soon as they receive them.

But in a post at the Retail Email blog, Chad White reports on a Pivotal Veracity study that found email recipients in August took more than a day—25.9 hours, on average—to open marketing messages.

If you use daily deals as part of your email marketing strategy, this is an important factor to consider; an offer that ends before your subscribers have the chance to see it won't do them, or you, any good.

That's why White appreciates a recent campaign from Newegg alerting subscribers to the daily offers they could expect throughout the week.

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