Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Tips to Keep 'em Coming Back

December 16, 2009  

We all know the adage: It costs far more to get a new customer than to keep one you already have. And in today's economic climate, customer retention has become a precious commodity in its own right. So, how do you keep 'em coming back?

In a recent guest post at the Return Customer blog, Joseph Eitan offers a few timely tips to ensure customers stay happy and loyal. Among them:

Respond to emails within 15 minutes. "In the viral world, it is very hard to cause a customer to say 'Wow!', but it's not impossible," Eitan notes. His advice: "[M]ake it a business policy to respond [to emails] as soon as possible." Your best bet: respond while the customer is still at your site. Score!


Create a variety of 'new' offers. Some folks love a price drop, some value free delivery. Diversify your offers "to keep your products as appealing to [a wide range of customers] as the first time they bought from you," he advises.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!