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That's Mine! My Name's on It!

January 7, 2010  
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Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering:

A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't in the store.

A catalog. Pros: Again, people see products in context, and they can view them right in their own homes! Or in a waiting room! Cons: They can't buy right away. A busy mom might bookmark a couch she likes and forget about it, or just never mail in her order form or call you.


A social-network profile. Pros: Google will index it, and fans will find you. Cons: You have to find ways to engage them once they arrive.

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Brand Awareness, Channel Marketing, Social Media

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  • by DIRCASA Thu Jan 7, 2010 via web

    Exelente publicación,, Muy Inteligente... Saludos.

  • by Tara Nemeth Thu Jan 7, 2010 via web

    While I think this is a marvelous example of how Facebook can help a name go viral, I would be interested in learning more about the financial results of this campaign. In other words, has this Ikea store actually gained more customers, or simply given away a LOT of furniture?

  • by Greg Warner Thu Jan 7, 2010 via web

    Nice job Tara! I agree. We hear about lots of neat ideas using social media. I have a ton of ideas too. But "show me the money". I'd like to see some complete campaign results. Show me a nicely researched strategy. We'll orchestrated tactics. Then, show me the results. And especially the ROI.

  • by cel Fri Jan 8, 2010 via web

    Idea and concept are stellar but, why share this article if what Ikea did is not legit according the the legal agreement through facebook?

  • by cel Fri Jan 8, 2010 via web

    Idea and concept are stellar but, why share this article if what Ikea did is not legit according the the legal agreement through facebook?

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