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That's Mine! My Name's on It!

January 7, 2010  

Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering:

A showroom. Pros: People see products in context, and they can buy them right then and there! Cons: You don't reach potential buyers who aren't in the store.

A catalog. Pros: Again, people see products in context, and they can view them right in their own homes! Or in a waiting room! Cons: They can't buy right away. A busy mom might bookmark a couch she likes and forget about it, or just never mail in her order form or call you.

A social-network profile. Pros: Google will index it, and fans will find you. Cons: You have to find ways to engage them once they arrive.

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