I Knew You'd Be There for Me

Published on January 25, 2010

Tags: Customer Service, Mobile Marketing, Smart Phones

Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide.

Developed by Acrossair, Le Bar Guide is a free app that points users to the nearest bar serving Stella. Run searches by ZIP Code, or switch the augmented reality feature on—and have it point you, in real-time, to the closest watering hole! (You can also search by country if you're planning a trip and want to prep ahead.)

CEO Chetan Damani of Acrrossair says the concept is about more than marketing, it's about "providing something the user would use on a regular basis."

This speaks to the philosophy that marketers can employ the intimacy of mobile to serve customers right where they live—and humbly become a near-indispensable part of their everyday life. In this particular case, Stella Artois lovers will never have to wander unfamiliar streets in futile pursuit of cool, refreshing solace ever again!

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

Your email :

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Connect with MarketingProfs on Facebook

NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.