Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Hurry Up or You'll Be Sorry!

February 3, 2010  

Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar offer the following week.

In a post at the Email Marketing Reports blog, Mark Brownlow provides a screenshot with 19 emails sent from one such company over a three-month period. Typical subject lines shout messages like these:

  • One more day to SAVE 15%
  • Save BIG with 20% OFF
  • Limited-time only – SAVE 10%
  • HUGE SALE 5 days only
  • Holiday SAVINGS 25% OFF
  • Weekend savings: Act now and SAVE 20%

The unrelenting onslaught of urgent, discounted offers probably generates short-term sales and ROI, Brownlow concedes, but he worries about the strategy's long-term consequences.

"I suspect newcomers to this list are much more likely to respond to urgency," he notes. "Why? Because long-timers are conditioned to understand that you can easily ignore the discount deadline: the next one will be along in a few days time."

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!