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What Can Celebrities Do for You?

February 2, 2010  

If you tune in to Access Hollywood or flip through the pages of Us magazine, you'll see features on the clothing, accessories, jewelry and cosmetics favored by trend-setting celebrities. In many cases, these products were provided as "gifts" from companies eager for the editorial coverage that a celebrity's interest can bring.

"It is a tacit endorsement," notes Karen Robinovitz at the Huffington Post, "and one that leads to sales." And, she continues, you might not realize there are ways of getting your product in the hands of a celebrity, "[e]ven if you're not personal friends with them, or don't have friends who are friends with them and generous enough to do you a favor."

Robinovitz discusses options like these:

Hiring an agency. It can get expensive, but outfits like Flying Television and Platinum Rye will see that your product goes directly to the celebrities on your target list. "Typically," she says, "you cannot use the names of these celebrities unless you're granted permission (usually a bit of an extra fee), they are randomly photographed with the product, or you receive an unprompted thank you note out of the goodness of their hearts."

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