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C'mon, Make Me a Match

March 3, 2010  

When you hire an email-marketing agency, how do you decide which candidate makes the cut? Size, location, reputation? And has that process always worked for you? Or have you, like many others, hired a "dream team" only to be a bit, well, disappointed down the road?

If you've ever been frustrated with an email-marketing partner, perhaps it's time to take a hard look at your own hiring criteria, says Scott Hardigree at the Email Marketing Chronicles. "All too often," he writes, "companies make their selection based on the wrong criteria, which causes heartache, inefficiency, and a significant amount of lost productivity and dollars."

To help, Hardigree offers a list of email-partner hiring dos and don'ts. Some highlights:


Do pick up the phone and initiate conversations with prospects. "Ask them about their history," he suggests, "who their current clients are, what their core capabilities are." When a company sounds like a good fit, investigate further.

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  • by Rolv Wed Mar 3, 2010 via web

    Organizations seem to ignore the single largest online advertising venue available: their own regular external emails.
    You have a website.
    You send emails.
    Why not make every email and every sender part of your marketing effort?
    No other marketing or advertising medium is as trusted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
    WrapMail offers a solution that is server-based (i.e. compatible with all email clients), has a complete back-office with a WrapMaker, reporting etc and only charge $5 per user per month.

  • by Scott Hardigree | Indiemark Thu Mar 11, 2010 via web

    Thanks so much for posting our article!

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