Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Will You Still Love Me Tomorrow?

March 10, 2010  

Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog.

"Permission does not give marketers a license to just send whatever, whenever," she argues. "In fact, more than just a one-time exercise, permission must be re-earned with every message."

Here's how to implement a strategy that continues to request permission from a subscriber long past the initial "yes":


Send relevant content only when a subscriber needs it. It's fine, Miller notes, to remain visible with a newsletter sent on the third Thursday of every month. But the frequency of promotions and offers should reflect a customer's apparent readiness to buy—for instance, if he or she has made a recent purchase or is up for renewal.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!