Limited Time Offer: Save 30% on PRO with code WOOHOO

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Frankly, You're a Disappointment

May 12, 2010  

As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," he writes at The Email Wars, "I was more than greatly disappointed to get what I would associate with a Sunday newspaper ad circular."

The short publication included five components:

  • A promotion of "suiting events" at several Bloomingdale's stores.
  • A Gillette-sponsored contest for basketball tickets.
  • A plug for Phaidon Design Classics, a three-volume set of books sold for $110 by
  • A brief Q&A in which Brett—GQ's style correspondent—advises a reader to use a hair-sculpting paste made (surprise!) by Gillette.
  • An invitation to interact with GQ at Twitter and Facebook.

"What were they thinking?" he asks. "A newsletter is something that shares articles, stories, content, ideas and information that keeps a subscriber in connection with the company that they opted in to."

To help you ensure your newsletter is a valuable resource for readers, Boyd offers these suggestions:

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!