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Will You Retweet This, Please?

May 20, 2010  

As most serious Twitter users know, a retweet (often denoted by an "RT") is the sincerest form of flattery on the popular social-media network, writes Mousa Ackall in a post at the Business to Business Marketing News blog. Even better, getting retweeted also "significantly increases your visibility, syndicating your tweet across a slew of various networks that you may never have had access to before," he notes.

So, is there a magic formula for encouraging retweets? Possibly.

Ackall offers these tips (which he recently learned from a Hubspot webinar) to help boost your "retweetability rate":

  • Incorporate a link (preferably a bit.ly link, which provides tracking and analytic capabilities).
  • Politely ask to be retweeted.
  • Limit your tweets to around 115-120 characters.
  • Share interesting and compelling content.

Needless to say, as engagement in the Twittersphere grows by leaps and bounds, data on tweeter behavior is being amassed, and interesting Top Ten (or more) lists are being produced.

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