Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Boost Customer Service With a Little Digital Magic

June 28, 2010  

Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message?

Get a load of Layar, which puts the magic of augmented reality in the hands of anyone with an idea and an iPhone 3GS or a phone that runs Google's Android OS. Its Reality Browser lets users see digital messages scattered over the real world.

The result is a second society invisible to the naked eye. Create Your Own Layar lets you build any type of message you want, then tag it to what you like: Focusing a phone on a random barstool might reveal a video left by the last person there, and random strangers on the subway could be littered with messages of unrequited love from those who adore them from a distance.

One of the coolest things about Layar is the license it gives to create e-cards of the future: Use it to encourage users to leave things like snowmen—or virtual versions of your dynamite product—on each other's porches. When someone "leaves" a digital creation somewhere, Layar can contact the recipient and invite them to see their digital gift, complete with a personalized message.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!