Summer Studies: Building a Business Case

Published on June 18, 2010

Tags: Case Studies, High-Tech Marketing, Sales

The slower months of summer can be a great time to write up case studies of successful projects you've done this year but haven't had time to brag about. The case study is an ideal way to showcase your high-tech expertise, promote your industry leadership and attract new clients. Erika Lehman, in a VAR Marketing Blog post, has some tips to keep in mind when constructing a case study.

First, make sure your story is worthy of attention—and exemplary of your best work and current business practices. Did your clients generate cost savings? Did they upgrade their network and triple their productivity?

Organize your content in distinct sections and make every word count. Here's one tried-and-true format:

Customer description
Challenge
Selection criteria
Solution
Results

Stay focused on your client's success. The case study is a story about your client and the success achieved because the client chose to work with you.

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