This April Only: Save 30% on PRO with code ROCKETSCIENCE »

Real-World Education for Modern Marketers

Join Over 625,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Tips for Comparing Your Site to Competitors: Do You Stand Out?

June 28, 2010  

In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?"

Stumped? Well, one great way to determine how your site stacks up against the competition is to analyze what your competitors are doing right, Lippay says. She offers some guidelines on how best to snoop: "We're looking at what makes your competitors sticky, what makes them linkbait, what makes them lovable. Because SEO today isn't just great meta tags, it's a great product," she says.

Lippay suggests you compare these key competitor site attributes with those of your own:


Features. Compare content, landing pages, resources, widgets, tools, social presence and promotion, she advises. "This is the stuff that speaks to why a site is popular, and it's the stuff that can affect inlinks and traffic," she notes.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!