Real-World Education for Modern Marketers

Join Over 610,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Who Are You? Who Who Who Who?

June 10, 2010  

One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense of who your brand is. Like people, brands have personalities, and understanding their personalities helps define a proper marketing tone.

Lucky for us, Rishad Tobaccowala of VivaKi has developed a useful exercise for figuring out your brand's perceived identity and personality. He suggests you begin by choosing a few key words that best describe your brand, under the following three categories:

  1. Niche. What makes your brand different, and what attracts folks to its niche?
  2. Voice. How does your brand "express" itself?
  3. Story. What story sits behind the formation of your brand and its ongoing role in the marketplace?

Keep the list you form, then have a select group of your most dedicated users perform the exercise as well, Tobaccowala advises. You'll find your brand persona lies somewhere in the themes that repeat themselves among the lists that you and your users create, he notes.


To make the exercise a little tougher, try narrowing each column down to three words. To make it harder still, try to finish with just one word that defines your niche, voice and story, he advises.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!