Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Gain Icon Status Overnight

June 16, 2010  

"Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify your most avid followers. Who knew all of that could be as simple as pushing a couple of buttons?"

According to Hitch, the single decision to include that little "t" (Twitter) or "f" (Facebook) icon in your message, can net benefits like these:

Harnessing the power of social media. "Facebook claims that the average user has 130 friends," he notes, "so every 1,000 email subscribers represents a potential audience of 130,000 people." From there, the potential reach is infinite, because those people, in turn, have hundreds of friends each.

Growing your email list. "This may seem obvious," he continues, "but when your content is shared on social networks, it's typically being shared with a group of people who share common interests, so it's already likely relevant." In other words, your content will reach people who are more likely to actively request your email offers and newsletters.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!