When Is It Time to Hire an ESP?

As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget.

According to Josh Gordon, writing at The Lunchpail, the single-minded efforts of an email service provider (ESP) can make it the perfect partner for an overloaded marketing team.

"Outside email marketing vendors have tremendous incentive to build, adapt, and refine their software solutions to meet the ever-changing demands of the consumer," he reports. "It is not simply a 'need-to' for vendors, it is crucial to their growth and survival in an increasingly competitive space."

Here are some reasons why hiring an ESP might be a good move:

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