MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Five New Branding Lessons From Lady Gaga

August 26, 2010  
It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. And she's turned quite a handy-dandy profit: 11.5 million albums sold in two years, including through digital media (where she was 2009's bestseller, with 15 million tracks sold). Clearly, she's doing something right. Brand marketers apparently can learn a lot from her cinematic, but approachable, persona.

So, what exactly is it we need to learn? VivaKi's Newcast recently broke Gaga's appeal down in a video case study. Here are five branding tips based on the report:

Tell a consistent story. Define a character and vision. Make sure your strategic team knows it fluently and supports it.

Engage fans in conversation. Provoke, listen, react! But don't just head-nod; offer quality content that people will appreciate.


Connect the content. Keep your story consistent across media. Build relationships with brands/content providers that complement your persona. Discovery is part of a relationship's pleasure; your personality should be multifaceted, its glint reflecting where the light bounces.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!