Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Four Tips for E-Newsletter Success

September 8, 2010  

Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter as effective as it could be?

Consider this advice from Damian Davila, writing at the Idaconcpts blog, on creating e-news that subscribers look forward to receiving:

Remember that you don't have to write a novel. There's no rule that says newsletters must include multiple departments with a diverse mix of content. "It can be short and focus on one main story," Davila notes. His example: A great short-and-sweet missive from Facebook Ads that effectively sells the reader on banner ads.

Give readers an incentive for reading your news. Your newsletter's content should always benefit the reader in a tangible way, but you can heighten its desirability by including a special gift. "Make good use of the law of reciprocity," he recommends, "and provide something really useful and free to your email recipients." Example: Shutterfly Wink's e-newsletter includes a credit that lets subscribers send a free photostrip anywhere in the world.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by 3BirdsMarketing Mon Oct 25, 2010 via web

    We send out email newsletters on a monthly basis for our clients, and find that our reader base responds well to clips of client-created content, such as a note from the owner of a car dealership. Often times the client is a recognizable face and figure, giving the newsletter a sense of community and a personality. A great tip is to promote social media through email newsletters. Social media is constantly updated, and can serve as an effective complement to a monthly newsletter.

    Fabi, Interactive Media Intern @3birdsmarketing

  • by Damian from Mon Jul 16, 2012 via web

    Thank you for sharing my insights on email marketing. If you're interested in learning more about email marketing, please visit my blog at

    Aloha from Hawaii!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!