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Five Tools, Four Ways to Find Just the Right Keywords

September 27, 2010  

In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice.

She recommends several online tools for novice and expert search marketers alike that can help simplify the process of researching keyword phrases.

And she explains four ways to use them in developing a content strategy:

Use social media to monitor conversations—and get keyword ideas. Monitor social-media tools and communities for immediate insights into trending topics related to your business. Refer to or to identify how your intended customers phrase search requests.

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  • by Eric Goldman Mon Sep 27, 2010 via web

    Great advice in general, but you and Elise do need to be careful about telling people to use the Adwords Keyword tool to find the right words for their organic searches.

    The correct tool to use from Google for organic search is the Google Keywords Tool, not the Adwords one. If you think the two are similar and that it doesn't matter which one you use, be warned that the search volumes reported by the Adwords tools are often 10 times higher than those reported by the organic tool. For more on why and how these two tools differ, here's our post on the topic:

  • by Elise Redlin-Cook| Content Marketing Mon Sep 27, 2010 via web

    You've brought up a good point. However, these tools have merged and are now in beta. Please find more information on that here: and thanks for helping to clarify that.

  • by Eric Goldman Tue Sep 28, 2010 via web

    Thanks for updating me on the new tool merge. Good to know.

  • by Umesh Tue Sep 28, 2010 via web

    good piece of information.. was not aware of two tools being merged... Thanks

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