Real-World Education for Modern Marketers

Join Over 610,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Present Your Data, Encourage Action

October 5, 2010  

"The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data," writes Avinash Kaushik at Occam's Razor. So you do you get over this hurdle? It might be as simple as changing how you present the information.

To make his point, Kaushik recounts a learning moment with the CardioTrainer on his Nexus One android phone. At first, he focused on a data-rich dashboard that provided in-depth information on his bike rides and runs—for instance, miles covered and calories burned. He admits, however, remembering only fragments of data that didn't contain much meaning.

"Remind you of something?" he asks. "Perhaps your web analytics dashboard. Or perhaps your 'data summary report.' Or, hopefully not, the data puke that goes to the entire management team."


He then switched to a more streamlined view that provided a short summary of the information. "This view felt better. It seemed like less data. Bit easier to remember the Calories," he notes. "More data did not make life any more data driven."

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!