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How to Use Twitter to Boost Buzz, Sales and Engagement

October 7, 2010  

In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing.

How? Lucky Counter featured a diverse, limited array of UNIQLO products and prices. Click on one, and you'd be invited to Tweet about it.

For every Tweet about an item, the price got lower by a few pence—which isn't a lot, but when you consider the potential number of participants, it was a significant-enough incentive.


When the promotion ended on September 9, prices for all items on the page were reduced as much as 66.67 percent off retail—meaning users could pay as little as £2.99 ($4.68) for a sweatshirt valued at £6.99 ($10.95) or £19.99 ($31.31) for a £59.99 ($93.97) puff jacket.

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