How IT Vendors and Partners Use Social Media
Among the IT vendors surveyed, 45% say they are experimenting with social media in their partner communications, but just 33% are using social channels as part of their partner communications and marketing strategies.
Meanwhile, solution providers (SPs) are using social media primarily for sales and hiring: 40% say they use social-media channels for customer acquisition and 28% use such channels to find new employees. Only 14% of SPs say they use social media to seek out complementary partners—or foster partner-to-partner (P2P) collaboration.
In addition, 30% of SPs say they don't use social media for business.
Looking ahead, however, more SPs say they plan to use social-media vehicles more actively in the future, both for marketing and P2P collaboration. Respondents listed the following future initiatives:
- 46% aim to market their solutions and services to customers
- 27% plan to network with likeminded people serving similar market
- 23% will seek complementary SPs with whom to partner
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