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How to Battle the Downturn With Foursquare

October 28, 2010  

"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers to physically visit your location to make a purchase."

If you're looking for cool ways to attract customers to your brick-and-mortar location, consider these tips from Kenney:

Use Foursquare like a customer loyalty card. You can give customers a special discount after a certain number of check-ins at your store. Ann Taylor, for instance, has a trial promotion at its New York City stores: Customers receive a 15-percent discount after five check-ins, and each location's mayor (the person with the most check-ins) is rewarded with a 25-percent discount on that visit. "Make sure you set clear rules about how to redeem the offer," notes Kenney, such as a limit of one check-in each day.

Lure first-time visitors to your store with a special offer. Tell new customers about the discount or deal you offer when they show you their inaugural Foursquare check-in.

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