Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How to Battle the Downturn With Foursquare

October 28, 2010  

"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers to physically visit your location to make a purchase."

If you're looking for cool ways to attract customers to your brick-and-mortar location, consider these tips from Kenney:

Use Foursquare like a customer loyalty card. You can give customers a special discount after a certain number of check-ins at your store. Ann Taylor, for instance, has a trial promotion at its New York City stores: Customers receive a 15-percent discount after five check-ins, and each location's mayor (the person with the most check-ins) is rewarded with a 25-percent discount on that visit. "Make sure you set clear rules about how to redeem the offer," notes Kenney, such as a limit of one check-in each day.

Lure first-time visitors to your store with a special offer. Tell new customers about the discount or deal you offer when they show you their inaugural Foursquare check-in.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!