Four Tips for Successful Holiday Email Campaigns
There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about a profitable season: "[N]umbery types might like to know ... that email-driven sales were up 11% from 2008 during the 2009 holiday season," she reports.
What can you do to add a little more sparkle to your holiday emails and boost response even higher this year?
Norman offers recommendations like these:
Analyze recent data to uncover what's working—and what isn't. If, for example, you notice that click-through rates are higher in your more graphic-rich emails, design the rest of your holiday campaigns accordingly, she advises.
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