There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about a profitable season: "[N]umbery types might like to know ... that email-driven sales were up 11% from 2008 during the 2009 holiday season," she reports.

What can you do to add a little more sparkle to your holiday emails and boost response even higher this year?

Norman offers recommendations like these:

Analyze recent data to uncover what's working—and what isn't. If, for example, you notice that click-through rates are higher in your more graphic-rich emails, design the rest of your holiday campaigns accordingly, she advises.

→ end article preview
Read the Full Article

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

Your email :

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...