In a post at Conversation Agent, Valeria Maltoni explains how the tenets of hosting a Tupperware party—leveraging personal relationships for commercial purposes—are similar to the principles of marketing your blog. Maltoni offers a host of evidence for this clever comparison:

A popular blog is a tidy blog. "You'd never stage a Tupperware party with a sink full of dishes and stuff piled up on the coffee table," writes Maltoni.

It's impossible to overstate your core message. A Tupperware party host would highlight the products' advantages. Similarly, the best way for your blog to stand out is to state, repeatedly, what makes it different.

Provide a clear call to action. Just like the order sheet plays a prominent role at any Tupperware party, invite your visitors to take action—for instance, by signing up for an RSS feed.

Follow through. Customers aren't likely to return if the ordered Tupperware doesn't arrive within the proposed time frame. "For the blogger, delivery is paying off on the promise of the site," says Maltoni. Her advice: Post frequently, stay on message and answer comments.

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