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Launch Your Own Social Media Contest: Here's Some Help

December 23, 2010  

If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around your product or service. Thankfully, setting up a social-ready contest with clear rules, spam filters and an analytics system isn't as tough as it used to be.

Fresh out-of-the-box startup Kontest lets users launch their own social contests, complete with Facebook integration, custom entry forms, opt-in co-registrations (if you want to work with partners), a database of participants, and analytics. It's simple for users, too: With Facebook Connect, they can fill out participation fields automatically.

Other perks of the service:

  • It's white label and customizable, meaning you can design it to look just like your other campaigns.
  • It's shareable via mobile (including iPads, iPhones and Android handhelds).
  • It enables you, and users, to convert contest news and participation capabilities into widgets—embeddable for easy site posting.
  • It walks you through the process of forming official contest rules, and manages spam and abuse issues for you.

Costs for the do-it-yourself social contest service run from free to made-to-measure premium services, depending on your needs. All you have to do creatively is come up with a clever call to action—and the perfect motivation.

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  • by Chaitra Tue Dec 28, 2010 via web

    Great stuff! Can you embedd contest in your website when I use the free version.

  • by Angela Wed Dec 29, 2010 via web

    Hey Chaitra!

    According to this page, you get the widget with the free version:

    But if you're talking about white label capabilities (branding the Kontest platform as if it were your own), you would have to purchase the All-In-One package.

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