Get your all-access season pass to all courses with a PRO subscription. Save 40% through June 13 with code GOAL.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Three Tips for Building a Stronger Brand

February 4, 2011  

You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris Garrett notes in a recent post at "It is associated with woolly thinking at best, and BS at worst." Yikes!

Fortunately, Garrett has put together a primer on how to think about your branding in order to get more positive exposure across the social landscape—and help boost profits. We hash it out a little here.

Your brand's strength is reputation. We'd go so far as to say your brand is your reputation, but Garrett distills it well. Your brand, he notes, is "whatever is said about you when you are not in the room." And that includes chat rooms!

Associations rub off. Some people smell like a rose, others stink. Brands are the same. When forming partnerships with other companies, take a good whiff of their brands. Stinky or sublime? The aroma will cling to yours, so be cautious when considering a hookup, he warns.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!