Limited Time Offer: Save 20% on PRO with code APRIL17

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Potty All Night Long

January 11, 2008  

If you travel to Europe or Asia, you're bound to encounter self-cleaning toilet seats in public restrooms. They work in a couple ways: either a mechanized arm reaches out and sanitizes the seat, or the seat itself rotates beneath a cleaning element that extends from the rear of the toilet. They're fun to watch, and reassuringly hygienic, but how on earth would you market such a product?

"Most marketing managers would talk about their 'flexible, scalable solutions for toilet-cleaning processes using cutting-edge technology' or some such gobbledygook," writes David Meerman Scott at his Web Ink Now blog. Instead, he notes, manufacturer CWS decided to show everyone exactly how its toilet seat works.

You might be thinking this isn't such a great idea—perhaps you should just take their word that it works well—but go ahead and click on the link. At the beginning of the minute-long ad, you'll see a beautiful blonde model navigate through the chic, all-white bathroom of a high-end nightclub into a spacious stall. She shuts the door behind her, kneels beside the toilet and—wait for it—draws a packet of cocaine from her bra. After emptying the contents onto the toilet seat, she rummages through her purse for a bank note with which to snort the lines she cut. But then, suddenly, the seat starts to rotate, cleaning itself, and ... we'll let you watch how it ends.

By playing with a naughty, yet not stomach-turning, use of public restrooms, CWS demonstrates its product in an amusing way that has now reached a million views on YouTube. And that's Marketing Inspiration.


More Inspiration:
Ted Mininni: CPG Web Sites Reign!
Harry Joiner: "Death to Catalog Marketing!!!"
Jonathan Kranz: 'Video, Will You Take Story as Your Wedded Wife?'

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!