If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for yourself and a client—sometimes multiple clients—at the same time.

But thumbs up! The super-helpful iPhone app MySocialMania doesn't just keep you connected to all your socnets on the go, it also cross-updates messages and photos on multiple sites at once, including:

• Facebook, MySpace, LinkedIn
• Twitter, Friendster, Google Buzz
• Even Wordpress, Blogger, Tumblr, among others

If MySocialMania feels especially tailored to the needs of an overworked marketer, that's because it was conceived by one.

"While I did online marketing for a company, I was posting updates on multiple sites and it was very time consuming, logging in and out of these accounts multiple times a day, on top of all my personal accounts," says Steven Wilson, who dreamt up the app.

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