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Three Tips for Monitoring Your Competitors on Social Media

February 18, 2011  

Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world grows in sophistication, so do the means to monitor the conversation.

Sure, it's easier than ever to keep an eye on the competition, but exactly where does one begin, you ask? Here's some help.

Founder Bill Balderaz of Webbed Marketing has offered three sound tips for using social media to keep an eagle eye on your rivals:

Set up Tweetbeep. "If you can use Google Alerts, you can use Tweetbeep," Balderaz notes. Visit to enter competitors' names; you'll get email alerts whenever someone tweets about them: "Competitors' clients will tweet about how well (or poorly) the latest pitch went, their employees will complain about working all night to get the new product into beta. A reporter will talk about using them for a source. Customers will talk about pricing." Twitter spy tool—check!

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  • by Nick Stamoulis Mon Feb 21, 2011 via web

    It's also a good idea to do a link audit on your competitors, to see what kind of link building activities they are doing. This will give you a good idea of how much SEO they have done and give you some ideas for your own link building efforts. is a free tool to help you do just that. It's a good first step when creating any off-site SEO plan.

  • by Dan Soschin Tue Feb 22, 2011 via web

    I recommend using a paid monitoring tool for tweets that enables you to block (or suppress) phrases from the search results; as well as certain twitter handles. The big problem with Twitter (and Google alerts) are the massive number of good-for-nothing content farms that will pollute your search results. So we have found that you have to really refine your search results or you get inundated with garbage... I discuss this over at my blog

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