Real-World Education for Modern Marketers

Join Over 613,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Three Rules for the Small Business CEO

February 1, 2011  

"At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing and programming and SERPing and such." But—like many entrepreneurs who love their business passionately—Lurie never follows through on the threat.

And he maintains his sanity by following rules like these:

Brace yourself for unexpected trials and tribulations. The top job comes with more headaches than the normal stress of making payroll or dealing with irate customers. In Lurie's case, unexpected snafus have included "busted air conditioning pouring water into your office, the fired client driving down from Canada to accost you in your office, and of course the loss of phone service for five days."


Hire people who fit in with the rest of your team. "If you hire for skills, you get someone who can do the necessary work right away," he says. "Hire for smarts and you get someone who can learn a lot. Hire for chemistry, though, and you get someone who meshes your team, does a fantastic job in the long term and will probably be smart and skillful."

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!