Keys to Successful Social Media Monitoring in 2011
We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?
Lucky for us, monitoring firm Synthesio has produced quite a useful article that explores what the big picture of social media monitoring looks like these days.
Here's the skinny:
Raising social media ROI is the top priority this year. A survey of 140 social media strategists found their top goal for the year was calculating ROI. To make your case to the C-suite, you'll need concrete examples of how social media has advanced other businesses. (Marshall Sponder is working on a book on social media monitoring tools, no doubt packed with practical case studies. Keep an eye out for it.)
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