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Keys to Successful Social Media Monitoring in 2011

March 4, 2011  

We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011? 

Lucky for us, monitoring firm Synthesio has produced quite a useful article that explores what the big picture of social media monitoring looks like these days.

Here's the skinny:

Raising social media ROI is the top priority this year. A survey of 140 social media strategists found their top goal for the year was calculating ROI. To make your case to the C-suite, you'll need concrete examples of how social media has advanced other businesses. (Marshall Sponder is working on a book on social media monitoring tools, no doubt packed with practical case studies. Keep an eye out for it.)

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  • by Michael Mon Mar 7, 2011 via web

    Thanks for the overview. The point about consistent voice over all social media network is an essential one. This speaks to branding and the efficiency of your social marketing campaign. I love the ease and accessibility of the article.

    Thanks for the post,


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