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Use Your Address to Get Noticed in Google Places

March 7, 2011  

In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, businesses can now promote themselves on Google Search and Maps, he notes.

But have you ever wondered how you can rank number one for a competitive and lucrative term such as, say, "hotel new york"? It could be as simple as listing your address, Van der Graaf says.

To help you better use your address to gain rank in local search results, van der Graaf offers tips like these:

Always use your company name in your address listing. "Where[as] links have an anchor text, address listings have a company name," van der Graaf notes. "It isn't surprising that the company name used in online address listings is one of the most important signals Google looks at in its Google Places algorithm."

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  • by Patrick Zuluaga [] Mon Mar 7, 2011 via web

    Don't forget to include your logo or a picture of your shop front if you are in retial.

  • by Nick Stamoulis Tue Mar 8, 2011 via web

    Local search profiles should be filled out as completely as possible. I agree with Patrick that you should include a company logo or store front shot. But if it's allowed, why not also upload videos, customer reviews, other links, etc? The more info you can put in the profile the better!

  • by Bill Anderson Wed Jun 29, 2011 via web

    I want to build a site targeted to people thinking about retirement. I want to buid it to optimize the latest advances in web site design. Can you direct me on how to best do this (a book, web site or great software to use would be appreciated.

  • by Vahe, MarketingProfs Wed Jun 29, 2011 via web

    Hi, Bill. Please head on over to our forum, the Know-How Exchange (KHE), and ask your question there:

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