In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, businesses can now promote themselves on Google Search and Maps, he notes.

But have you ever wondered how you can rank number one for a competitive and lucrative term such as, say, "hotel new york"? It could be as simple as listing your address, Van der Graaf says.

To help you better use your address to gain rank in local search results, van der Graaf offers tips like these:

Always use your company name in your address listing. "Where[as] links have an anchor text, address listings have a company name," van der Graaf notes. "It isn't surprising that the company name used in online address listings is one of the most important signals Google looks at in its Google Places algorithm."

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