Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A
N E X T

Ten Reasons You Shouldn't Ignore Social Media

March 22, 2011  

Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine Whittemore says many skeptics have come to the conclusion that traditional methods of attracting customers are no longer enough.

"They’ve noticed their mothers online, their friends using mobile devices to share YouTube videos, or even a co-worker circulating an insightful blog article about business innovation," she writes at MarketingProfs Daily Fix blog. "They're wondering how might this make sense for their businesses. Will it allow them to connect with customers?"

She believes the answer is yes—and suggests 10 ways your company can benefit from social media:

  1. You demonstrate to potential customers that you are human and care about their world.
  2. You bring to life an externally focused mindset.
  3. You to bring to life your otherwise static brochure-like website with a dynamic presence.
  4. You address in a public forum the questions and concerns your customers have about your products and services—which are being asked anyway without your participation.
  5. You participate in the conversations taking place that relate to your business, products, industry—and have the opportunity to shape the agenda.
  6. You manage your reputation.
  7. You build a customer community.
  8. You direct prequalified prospects—with whom you've already established a relationship—to your website, so you can engage in business.
  9. You build your digital visibility and online presence.
  10. You remain relevant to customers.

The Po!nt: It's really simple. If your customers use social media, you need to be there, too.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment

Comments

  • by Myles Miller -- CEO & Founder -- LeadUP.Biz Tue Mar 22, 2011 via web

    Great 10 items on the list. Don't ignore social media. Use it often and effectively.

  • by C.B. Whittemore Tue Mar 22, 2011 via web

    Love it! Thanks for generating more conversation and awareness around this topic!

    Best,
    CB

  • by Nick Stamoulis Wed Mar 23, 2011 via web

    Businesses really can't afford to be ignoring social media anymore. No, not every social networking site is going to have the same benefits for every company. But businesses need to figure out which platforms are useful for their brand and customer base.

  • by Dhana@Loyaltics Wed Mar 23, 2011 via web

    Point 7 is important !

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!