The Five Rs of Search Engine Marketing

Published on April 11, 2011

Tags: Content, Marketing Tips, Search Engine Marketing, Search Engines

In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing.

"I really wanted to demystify [the five core principles], especially for a lot of small and midsize businesses," he explains. "They hear so much conflicting [information] about search."

Here's a quick overview of Eisenberg's thoughts on each R:

Relevance. "How do you make sure you have the right content that's speaking to what people are interested in?" Eisenberg asks. "The search engine's goal is to match the user with what is going to be the most relevant content related to what their query is."

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Comments

by Nick Stamoulis Tue Apr 12, 2011 via web
Excellent points! I especially agree with readability. Your content has to be written for humans and optimized for the search engines. Great content has to appease both in order to help a company.
by Seo Geek Tue Apr 12, 2011 via web
Good tips, watch the 7 minute video on youtube, worth the time!
by Mrgad Tue Apr 26, 2011 via mobile
Agree