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Make Better Sense of the Social Landscape: A Quick Reference

April 8, 2011  

You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want to accomplish, how you'll do it and how it will be measured.

To build a solid social foundation, it helps to have a general idea of the strengths and weaknesses of each social network—which is why we're so keen on this handy-dandy cheat-sheet: The CMO's Guide to: The Social Landscape.

Take a gander! It is pleasant to read and easy on the eyes. With social networks on the left, goals on the right, and strengths and weaknesses represented in color, it's a neat at-a-glance way to see which platforms will best meet your objectives.


Here are just a few things you can learn from a strategic skim:

  • Flickr makes a good home for your images of sponsored events. In terms of SEO value, it knocks the ball out of the park! On the other hand, it's really poor for directing site traffic back to you.
  • Facebook scores two thumbs up for consumer communication and brand exposure. But it's less promising for generating site traffic—and downright dire for SEO. (For site traffic, few sites beat Digg and StumbleUpon.)

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