MarketingProfs B2B Forum is going virtual... with a twist. Donít miss it.

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Why CAN-SPAM Compliance Isn't Enough

May 11, 2011  

"A while back I was speaking with a postmaster from a major ISP who said 'I don't care if the emails you send are reverse 911 emails; if clients are saying it is spam, I will block it,'" writes Chris Kolbenschlag at the Bronto blog. Though the absolutism of the statement took him by surprise, Kolbenschlag understood the logic.

"Just because YOU (the sender) may feel these emails are important to the subscribers," he reasons, "doesn't mean the people receiving them agree."

Kolbenschlag notes that ISPs are utterly indifferent to your email campaign's full compliance with CAN-SPAM; they don't, for instance, scan for obvious issues like valid postal addresses.

"ISPs block and place in the bulk folder huge amounts of emails that are CAN-SPAM compliant each day," he says. "What the ISPs care about is whether their clients want the email you are sending via feedback which determines where your emails end up."

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!