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Five Ways to Search-Optimize Your Images

May 9, 2011  

Ever wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a post at Graywolf's SEO Blog.

Thanks to Google's universal search results, images can help you show up on the first page—or, in some cases, even at the top—of results lists, Gray reports. In the process, you can increase click-throughs, ad views, and AdSense impressions. Best of all, Gray predicts, optimizing images could help you complete more leads.

Here are five ways to get your images to rank like a star:

Filenames. Use "jpg" or "gif" files, and include keywords in the image file names.


ALT Text. Use ALT Text for its intended purpose; but wherever appropriate, also incorporate keywords as signals for the search engines. (Don't overdo it, Gray warns, or you'll be penalized for keyword stuffing.)

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  • by Nick Stamoulis Tue May 10, 2011 via web

    Images are also very useful from a user-experience point of view as well. The right images can help capture and keep the attention of your site's visitors. They also help break up large bodies of text, making it easier to read. You just don't want to go overboard with the alt text. Having alt text pop up on the screen while a visitor is trying to read can get very annoying.

  • by Trev Tue May 10, 2011 via web

    Thanx for the quick tips. Found it funny though that your only image in the post didn't follow any of the pointers.

  • by Ramiro Rodriguez Tue May 10, 2011 via web

    Great advice that should be followed. Since I've started optimizing my images I've had people from all over the world find my web site by searching for images.

    Usually the visitor wants to download the image but that's ok. I like to be a good resource!

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