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Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider

May 26, 2011  

This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount of information.

Soon, Marlow's Facebook page was receiving complaints about the signup form. One irate responder even refused to attend her webinar because of the form's required information.

The form asked prospects for the foillowing:

  • First name *
  • Last name *
  • Email *
  • Company phone
  • Address 1 *
  • Address 2
  • City *
  • State *
  • Zip *
  • Country *
  • Your occupation *
  • How did you hear about us?

[* = required]

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