Stroll over to MarketingProfs' Know-How Exchange and you'll find that small business owners ask one question with remarkable frequency: What should I call my company/product? Sometimes they already have ideas and are looking for feedback, and sometimes they're at a complete loss. Whatever your situation, Scott Trimble has some helpful pointers:
- Look for a name that is memorable but easy to pronounce and spell.
- Avoid a name so specific (e.g., Dave's 256K Flash Drives) that it might hinder later growth.
- Choose a name that doesn't carry negative connotations, whether in English or other major foreign languages.
- Check for existing trademarks and the availability of domain names.
- What does my product do?
- How does my product benefit the consumer?
- What are the "ingredients" that go into my product or service?
- What makes my product unique?
- Find a synonym using Thesaurus.com.
- Think up puns and plays on words.
- Deliberately misspell a word you like.
- Borrow from industry lingo.
Source: MarketingProfs. Click here for the full article.
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