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Six Tips for Presenting a Social Media Strategy to the C-Suite

July 8, 2011  

If you are rockin' the social sphere, at some point you may have to present your work to some higher-ups. No pressure.

Just remember this: Your presentation could mean the difference between enterprise adoption of a great new social media strategy—or the relegation of social to the broom closet. (Just sayin'.)

But fear not. Here are five tips based on the thinking of strategist Mitch Joel that could help make your next presentation to the C-suite a real winner:


Be authentic, not just memorable. Being frank about what has worked so far in your social outreach and what hasn't isn't just useful to the bosses in the room; it's relatable. It means you were once in their shoes—deciphering the best approach.

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