Limited Time Offer: Save 30% on PRO with code GETRESULTS

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How to Make the 'Nudge Effect' Work for You

July 6, 2011  

"You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a tangible impact on brand awareness and sales via online and other channels," writes Dela Quist in a classic issue of the Alchemy Worx newsletter.

The subtle impact of the unopened email's presence is called the "Nudge Effect."

Quist explains how it works:

  • The recipient scans her inbox much like a triage nurse—deciding what needs attention now, what can wait and what she'll delete without reading.
  • Even if she doesn't open your email, seeing your brand name in the from line and your pitch in the subject line can influence her buying decisions.

Alchemy Worx began to investigate the phenomenon when they saw an uptick in purchases—and a surge in natural, PPC and affiliate searches—from subscribers who had left marketing messages unopened. "Your message, in other words, may have been just the prompt a subscriber needed to pick up the phone or make a purchase via another channel," he explains.

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Liz Fri Jul 8, 2011 via web

    "Call our sales team for a 20% discount" %3C= this is exactly the sort of thing that would get caught in spam filters, no? The 20% discount part looks particularly suspect.

  • by Michelle Tue Jul 12, 2011 via web

    I agree with Liz. That's exactly what I was told NOT to do.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!