Learn to leverage marketing technology at our free Friday Forum on July 10. RSVP now

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Five Tips for Creating Effective Transactional Emails

July 13, 2011  

"Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily Keye at the Bronto blog.

That is a surprising fact when you consider transactional emails enjoy astounding open rates—up to 75% in some cases, according to Keye.

So before you confirm an online order or send shipping details, consider advice like this:

First and foremost, make sure your email reaches a customer's inbox. Keye suggests sending transactional email from a unique IP address. "If an ISP, receiver or blacklist blocks your promotional messages," she notes, "your transactional messages will not be affected."

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

Take the first step (it's free).

Already a registered user? Sign in now.


Rate this  

Overall rating

  • Not rated yet.
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!