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The Early Marketing Skinny on Google+

July 29, 2011  

Google+ is the new kid on the social block. As it is offered on all Google products (Gmail,, Google Docs, etc.), its adoption may spread quickly—once its limited field trial completes and anyone can play.

Google+ enables real-time updates (like Twitter) and lets you keep in touch with "circles" of friends (like Facebook, but with simpler options for privacy/content visibility). You can also check into places with it (like FourSquare lets you do).

So, what's in it for marketers? Although Google+ is still young, we can take a few guesses about its marketing talents.

For one, more people will add Google's "+1" feature to content pages and e-newsletter templates. That means more user engagement for publishers.

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