Six Points on the Road Map to Social Integration
In April, Altimeter released its latest maturity road map for companies seeking to integrate more social media into their websites.
In short, being new-media-savvy these days isn't just about having a Facebook and a Twitter page; it's about understanding how people are expecting to interact with you—and treating them well wherever they engage with your brand.
You don't have to follow Altimeter's steps from 0-6, but considering the map may help you see where your site sits in relation to your particular social-integration destination.
The six phases:
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