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Three Tips for Making a Business Social

September 1, 2011  

IBM is a prime example of a major enterprise that has flourished over the years as a social business. Its social roots go way back: In the 1970s, its mainframe programmers conducted online discussion forums on its System 370 consoles. Right from the start, IBM knew that social idea-sharing was a key to innovation.

That '70s story is just one of the facts related by Jeff Schick, IBM's VP of social software, in a recent interview with Michael Brito showcased at the Britopian blog.

Based on Schick's insights, here are three tips for turning a B2B enterprise into a social business:


Tap the talents of your own people. IBM has dedicated an entire initiative to identifying its employees' strengths and expertise and "connecting them with potential customers, partners and the knowledge-seeking public visiting IBM.com," Schick says. "We call it the Expertise Locator."

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  • by Nick Stamoulis Fri Sep 2, 2011 via web

    "Social business transformation involves more changes to culture than technology."

    You make a great point! The technology is there, but if your employees don't know what to do with it than it's rather useless. You have to encourage social as part of the company culture and not just as and add-on.

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