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Three Ways B2B Mobile Apps Can Boost Client Services

October 6, 2011  

"The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon Plutsky in an article at Mobile Marketer. "In fact, the opportunity is too great not to make this dynamic channel a marketing priority."

One ideal of B2B mobile services is to offer help, advice and client support 24/7. The key to approaching that goal lies in developing apps that "offer value and utility in regards to solving work-related problems," Plutsky says.

Here are three ways that adding a B2B mobile component can boost client services:


Content distribution. Instead of hoping your clients will check your website for updates, offer your latest news, insights and social comments to them via an app. "A smart business mobile strategy might include access to a business’s blogs, social media feeds, white papers/ebooks, videos, podcasts and webcasts," Plutsky notes.

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Comments

  • by Karl Walinskas Thu Oct 6, 2011 via web

    I love this strategy. Any ideas on economical app writing sources?

  • by Rachel Miller Thu Oct 6, 2011 via web

    Is anyone able to provide examples of a few good B2B apps? I'd love to see how they function. Thanks in advance.

  • by clairec@marketingprofs.com Fri Oct 7, 2011 via web

    Thanks for your comments, Karl and Rachel. Terrific suggestions for future Get to the Po!nts! We'll work on them.

    For starters, the Apple B2B App Store opened this past July. You can read some info about it here, and link to it:
    http://www.pcworld.com/businesscenter/article/236223/apple_b2b_app_store_open_for_business.html

    You can check out Google Apps for Business here:
    http://www.google.com/apps/intl/en/business/index.html#utm_campaign=en&utm_source=en-ha-na-us-bk&utm_medium=ha&utm_term=%2Bgoogle%20%2Bapp

    And a quick "business apps" search at iTunes turns up some samples.

    We'll research business app pricing and function for future issues. Stay tuned!

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